Culture model

We define culture as how a group of people work together to achieve results. It’s made up of what’s said (your spoken values), and what’s seen (observable behaviors and actions). It’s also made up of what’s sensed but often unsaid, the assumptions, norms and unwritten rules that are so ingrained, they’re taken for granted.

All three layers of your culture need to be understood and intentionally addressed to build a culture that will be adopted and scaled to deliver your strategy.

Our beliefs

We believe culture is a capability.

There are 3 foundations to this capability.

A model
to define culture

A process 
to evolve culture

Organizational enablers 
to sustain culture

Shaping culture is a  management and leadership skill. It can be coached and embedded in an organization, no different from  other business drivers like strategy, brand building, or innovation. Many organizations (e.g. Southwest Airlines) have built their competitive advantage on a cultural capability.

While culture is leader led, it is people driven; it is the responsibility of all. How leaders grasp the capability of culture is critical to the collective experience.

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